Bayer G4A Generator

Submission closed!

Apply today to partner with Bayer to deliver self-care solutions to consumers. Bayer gets your expertise and niche insights. YOU get:

  • Visibility with the world’s largest LifeScience company
  • Entrée into Bayer’s G4A innovation community
  • Finalists receive a chance to pitch May 24th (Save the Date!) in front of a panel of Bayer and Industry Experts in NYC
  • Winners receive a cash prize and a Letter of Intent to close a project deal with Bayer


We are looking for entrepreneurs and organizations with:

  • Interesting and differentiated IP and technologies
  • Unique business models
  • Promising products innovative for the U.S. market
  • Unique start-ups and brands that meet emerging consumer needs in key self-care categories


Any questions? See our FAQ page

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I am aware that the information I am providing will be regarded as, and deemed to be, non-confidential, and that Bayer shall have no obligation of any kind with respect to such information.

In addition, I consent and agree to the storage and processing of my personal data as provided in this application for the Bayer G4A Generator program; for partnership opportunities with Bayer outside of the Bayer G4A Generator program; communication regarding G4A activities, including but not limited to invitations to apply for other Bayer programs and events; to engage in future conversations regarding joint business possibilities; or for other purposes for which you have given your consent and agreement, except where otherwise provided by law.

I declare that I alone or together with collaborators/coworkers came to the idea for the project described here. I am not knowingly violating the rights of any third party.

I declare that, to my knowledge, there is no similar software, technology or product already publicly available.

I declare that I am not aware of third party patents or patent applications, which might potentially cover my project idea.

Please accept our terms in order to submit your application.

I confirm I have read the Terms & Conditions that apply.

Yes, I accept the terms

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